7 On-Page Web 2.0 Optimization Quick Tips for Online Reputation Management
The best thanks to protect your name online is to have your Google search results.
As far as Google rankings in program optimization and online reputation management are concerned, there’s some serious low-hanging fruit to be had. What we mean is these are 6 easy tips you’ll apply to any website or social media profile to quickly optimize it to assist it rank for any keyword. Now, it should be noted that on-page factors aren’t everything; your off-page linking must be solid also , but these are the simplest practices for what you’ll do on-page.
At its core, SEO is all about the 80/20 principle (or even more like 90/10) therein 80% of the results are often had from 20% of the effort- through a touch magic referred to as on-page optimization. First, lets define our base terms here: on-page optimization (as its name might imply) is any changes you create to an internet page to form it more prominent within the search results.
This is against off-page optimization, which are changes you’ll make to sites linking to your target website. On-page optimization is physically altering the content and structure of the target site; off-page optimization is changing the link structure or anchor text pointing at that site.
Compared to off-page optimization, on-page is far easier to know and execute, and is additionally where tons of the facility of our complete method springs from. That said, both elements got to be present so as to figure well. A highly optimized site with no links pointing thereto will never rank well, a bit like a site with no quality content thereon but plenty of backlinks won’t delay in Google’s eyes.
That said, here’s our greatest 6 recommendations on the way to optimize your web profiles to rank in Google.
1. Exact match domains
Currently, one among the foremost important (yet simplest) factors in Google’s ranking algorithm is that the name . If a searcher enters the query “lose weight fast,” Google assumes a website with a reputation like “loseweightfast.com” must be extremely relevant, because why else would those keywords be within the domain name?
The assumption is that an internet site titled “loseweightfast.com” must be all about losing weight quickly, and thus is given an incredible boost within the rankings for those keywords. Now this is not an end-all-be-all rule; if it were Google would be ridiculously easy to game for specific keywords, but exact match domains DO carry plenty of weight.
Most social media and web2.0 websites allow you to customize your profile URL within the account settings. If you’ll , set all of them up for your exact name or your business’ name. The more exact you’ll be, the higher . If your name is that the omniscient Smith , Facebook.com/johns won’t rank also as facebook.com/johnsmith would so be precise, and be consistent.
The primary keyword we wanted to focus on for this website was “clean name,” and since “cleanname.com” was already taken we added another descriptive word to urge cleannameblueprint.com!
2. Get your header and title tags in line
Following the logic regarding exact match domains, confirm you’ve got your exact keywords within the header and title tags of your web profiles. What are header and title tags? They’re the short descriptions, usually right around or after the location name that specify during a sentence or two what the page is about. These are given extra weight in ranking your profile since they’re meant to be representative of the entire page.
Keep them short, sweet, keyword rich, and to the purpose . For knowledgeable profile which looks better? [About John Smith] PICS [John Smith – Experienced IT professional and network specialist, San Francisco , CA]
These not only help the search engines rank you, but give all visitors to your page an honest picture of who you’re and what it’s you are doing .
3. Optimize your “about me” section
This is where you’ll spend the foremost time optimizing your profile, just because the higher your about me biography is, the higher impression you’ll make on both Google and anyone who stumbles across your site. One quick tip: try writing the biography within the person . Yes, this might sound a touch difficult and hard to read initially , but it’s possible to write down clean and professional biographies within the 3rd person. check out any corporate executive’s “About me” page for inspiration; most are written in 3rd person tone of voice.
The reason? Writing in 3rd person allows you to fill the About section with the foremost important keyword: your name. As a GENERAL rule, the more your keyword appears on the page the more Google will view it as authoritative thereon topic. I emphasized “general” because there’s definitely such a thing as too much; actually blatantly repeating an equivalent keyword over and once again is named keyword stuffing and may be penalized by Google.
Professional program optimizers are citing the optimal keyword usage rate should be between 3-5% of the entire text. Thus if you write a 500 word biography you would like to say some sort of your own name around 20 times. The recent consensus, however, has been that the precise percent doesn’t matter the maximum amount because it used to; just get your core keywords in there a couple of times and specialise in making the remainder of the content as high-quality and organic as possible.
Also, confirm you’re adding some variety and switching around your keywords by using synonyms. If your full keyword is “Dr. Johnathan R. Smith” then attempt to rotate between the subsequent iterations:
John Smith John R. Smith Dr. Smith Dr. John R. Smith Johnathan Smith Johnathan R. Smith Dr. Johnathan Smith Dr. Johnathan R. Smith Dr. Smith Mr. Smith
By switching it up you’re less likely to line off spam alerts in Google, and fewer likely to incur a ranking penalty for trying to game the system.
4. Give Google more information
Remember, Google is extremely hungry for content. The more you’ll provides it , the higher of you’ll rank. When it involves the biography, the standard recommendation is to use between 300-500 words. In our experience, the more keyword-rich text you’ve got on a page the higher , so we do not even cap it at 500 words. within the interest of saving time you would possibly want to refrain from writing 1000 word short novels for your professional biographies, but as a general rule the more you give Google the higher off you’re .
Likewise, fill out as many relevant fields as you’ll . Work experience, Education, hobbies, professional organizations, and even charity work and family info. The more complete picture you’ll paint, the more authoritative Google will see your site and therefore the higher it’ll rank.
5. Smile! Add an image
Google also looks at the kinds of content on an internet site additionally to the knowledge it contains. Thus a site with images, video, and audio content all associated with your keyword is assumed to be far more information rich and is given priority within the rankings. not everyone features a YouTube page or videos about them, but everyone features a professional picture or two they will post. Not only does this help with rankings, but also lets people get a far better sense of who you’re . it’d seem silly, but having a welcoming profile picture can really help build rapport with potential clients and business partners. We trust people, not computers. Tip: name the image yourname.jpg (no spaces, dashes, or unnecessary words).
6. Link it up!
The last easy factor to on page optimization is additionally the core of off-page optimization; links! Thankfully, web2.0 makes this one incredibly easy to do- most profiles have dedicated spots to link to your Facebook, Twitter, LinkedIn, and other profiles. Just add your username and you’re set!
Beyond basic linking to your other social media profiles, also attempt to include links to other informative and authoritative websites which may help a reader better understand something you’re talking about on your profile. for instance , if you’re a Doctor specializing in carcinoma treatment, linking to a site just like the carcinoma foundation can lend your site plenty of credibility.
Sites like Wikipedia or About.com along side most.gov and.edu domains are all seen as highly authoritative to Google, so providing relevant links to such sites lends credibility to your profile and may help it to rank more prominently.
7. Play tag- get those meta tags in.
I’m almost hesitant to incorporate these, and therefore the reason why they’re down at #7 is just because tags don’t affect rankings like they wont to . For those unacquainted how tags work, they’re essentially mini categories that are alleged to help search engines find and rank your site regarding those topics you get tagged as. So our carcinoma doctor might include tags for “Dr. John Smith” and “breast cancer.” Meta tags aren’t visible to the top searcher, but are an invisible thanks to help your pages get indexed correctly for the proper keywords. Or a minimum of they wont to be.
Search engine marketers found that they might easily game the meta tags by keyword stuffing them to realize a foothold over competitors who didn’t use as many tags. Google ultimately was forced to discount the effect of meta tags, and lately they carry almost no weight. No, it doesn’t hurt to incorporate your most prominent keywords as tags but beyond that they only aren’t worth some time . they are doing help your sites rank within their internal search engines however. So if you tag your LinkedIn page with certain tags, when people look for those terms in LinkedIn your page can appear more prominently. Overall their effect is minimal, but they will not hurt to possess so might also include them.
So that’s it! Hopefully this guide will help your profile sites rank more prominently and help protect your search results from unwanted negative content.
Clark Jameson may be a private social media and online reputation consultant and co-founder of unpolluted Name Blueprint. Clean Name Blueprint has made it their mission to show readers the way to leverage social media platforms and SEO tips to make a robust positive web presence and clean your name in Google.